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Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Pinterest is a Virtual Pinboard. It lets you organize and share all the beautiful things you find in your life.
What is Pinterest?
Pinterest refers to a social bookmarking tool that is used to create and to manage theme based image collections like interests, events and hobbies among others. It is used to “pin”(attach) images that are found in the internet into boards or categorized collections. It enables users to repin images to fit their own collections as well as to like photos in addition to browsing other pin boards for inspiration.
Pinterest is aimed at connecting people around the world through things that interest them via global platforms of idea sharing and inspirations. These platforms include social sites such as Facebook and Twitter.
Pinteresting? Let’s see how you can use it.
Add a Pinterest “pin it” and or Follow button.
This helps the prospects and clients to acknowledge your presence on Pinterest. Several options are available to choose from on the goodies page thereby allowing you to choose the best alternative that works for you. In addition the Pin it button encourages your readers and customers to pin up your products and goods onto Pinterest.
Brands and Pinterest
Even though there isn’t an existing distinction between brand pages such Facebook and personal profiles, early adopting brands make good use of the boards and pins they are sharing as well as their Pinterest preferences. Select the email address associated with the brand’s Twitter account to enable you make your Pinterest profile since Pinterest’s integration with Facebook is not for fan pages but personal profiles only.
Ask fans of the brand you manage to pin photos of themselves with their favorite products you make and tag you after which you can repin them onto a VIP board thereby giving a shoot-out to the fans in addition to portraying to potential customers that current users of your products like them.
Do follow links
Pinterest adds a great visual representation of the business as well offering legitimate SEO value. However implementation of No-Follows links helps to deter spamming.
Credit your sources, be nice, report objectionable content and avoid self-promotion. Share videos and images from other related industry user’s boards to keep your profile community based. Strengthen your reach in long term periods by repining other contents suiting your community.
Installing the “Pin It” Bookmark into Your Browser
This allows you to grab an image available in any website and add it to be part of one of your pin boards.
Keywords and Hash tags
When creating descriptions for new pins, optimize the pin through addition of keywords that users are more likely to use when searching for specific contents on Pinterest. Addition of multiple hash tags at the ends of descriptions is also necessary.
Linking Back to Your Own Sites
Add links directing people to your twitter page or company website on your Pinterest page. This is also achievable by bringing users to specific web pages through addition of the URL into the pin description.
Network with Others
Interact with others just like in Twitter and Instagram. Expand your reach by getting out and by sharing pins on the other networks. Cross-networking is achievable by embedding of a pin directly onto your blog.
Observe and Comment
People appreciate the knowledge that their boards served as inspirations and their pins were helpful. Mentioning of fellow users in comments is also acceptable.
Images and videos form the heart of the entire Pinterest experience thus ensure your photos can be pinned, are tagged correctly on your site and are of good quality.
Has given impressive results in shorter time period hence check your analytics reports comparing it to your other efforts
In conclusion, Businesses encourage Pinterest because of its skyrocketing popularity, SEO value, ability to drive traffic as well as its appeal to multiple vertical markets. Its useful tools include spin picks, share as image, pin reach, recent activity expander and pin search.
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